I don’t know if any of you reading this will remember this film..
It’s the one with Mel Gibson & Helen Hunt (if you’re old enough to remember the film, you’ll remember Mel was gorgeous in it!)
Anyway, Mel’s character gets an electric shock and he can suddenly hear everything that the women in his life and all around him are thinking..
I mean he can literally HEAR EVERY THOUGHT in their heads!
I know right. crazy plot…
There are some funny story lines and for Mel’s character, some very revealing, surprising and at times painful revelations.
But it got me thinking…
As an online marketer, wouldn’t it be amazing if you could hear what your customers were thinking.
I mean, I’m sure it would get super annoying after a while, but it would save you months, years even trying to figure out your marketing message.
Imagine how easy it would be to create content that literally spoke to the hearts of your ideal clients!
Jim Edwards (a legendary marketer) says, if you can describe your clients’ problems better than they can, they’re sure to buy from you….
Because people buy based on emotion and then justify with logic.
Meaning that if you want to sell something, you need to get your potential buyer to FEEL something.
I’m working with a client at the moment who’s a high ticket affiliate marketer.
We’ve been doing some deep work on who here ICA (Ideal Client Avatar) is and what they’re really searching for help with online.
Your content is the engine that powers your online marketing strategy and the ability to create content that deeply connects with your ICA is a skill that takes years to refine, but when you can nail it, is very powerful.
My client and I have been brainstorming ideas for content and I was asking..
What do high ticket clients want? By high ticket I mean 3k and upwards.
In the end we found it was easier to come up with a list of things THEY DON’T WANT.
Here’s what we came up with:
- They don’t have a DIY mentality. They’ve already spent months, maybe even years trying to DIY results for themselves, and now they’re like “oh for christ sakes, just take my money and do the damn thing already”
Trying to sell them another DIY solution that’s gonna take them 6 months to implement is not gonna cut it.
- They don’t make buying decisions based on price and don’t have a problem paying, i.e. they have the funds and can afford to pay and are comfortable paying for “high ticket”. In fact if your proposal is too cheap, they may think it’s sub standard. (the price you are comfortable charging is connected to your own individual money blueprint, not theirs)
- They want to feel special. They want the power of exclusivity. They want your best service. Your best attention. Your best offer. Basically, they don’t want what everyone else is getting. They just want the best service and they can afford it. That’s why they drive a Mercades and not a Ford right!
- They’re willing to pay “high ticket ” because in their mind, it buys them certainty. They can deal with the problem once and for all.
What’s the most you’ve ever paid for coaching or another high ticket offer?
Once you’ve paid “high ticket” yourself, you’ll find it easier to charge the same yourself.
If you need help selling your “high ticket coaching” offer, then I’d love you to come and join our community on Facebook. The 10k Month Club for Heart Centred Coaches & Consultants.
I go live every week and share tips and tricks to help you to create your freedom business.
Until next time.
Sharon Marie ?